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Business of Social Media

Information from http://dorianfinance.com/business-of-social-media

Who uses each social media platform?

	Ages 18-29	30-49	50-64	65+
Facebook	67	75	69	58
Instagram	78	59	35	15
Linkedin	32	40	31	12
Twitter X	42	27	17	6
YouTube	93	92	83	60
Reddit	44	31	11	3
TikTok	62	39	24	10
	MEN	WOMEN
Facebook	59	76
Instagram	39	54
Linkedin	31	29
Twitter X	26	19
YouTube	82	83
Reddit	27	17
TikTok	25	40

Which Social Media Platform Pays The Most In 2024?

	Revenue	Organic views	Growth
YouTube	High (10/1) (Revenue/View)	10	Low
TikTok	Low (1/10) (Revenue/View)	200	High
FaceBook	0	10	Low
Instagram	0	10	Low
Twitter X	Very Low	200	Low

Source

https://www.pewresearch.org/internet/fact-sheet/social-media

How To Become A Social Media Manager 2024

information from http://dorianfinance.com/how-to-become-a-social-media-manager-2024

I have about 4 years of social media management experience of managing companies accounts. I have a blog post that goes into more details such as 

• What Is Social Media Management?
• What Are The Benefits Of Social Media?
• Becoming a Social Media Manager Step by step
  • 1. Level Up Your Skills
  • 2. Be Proficient In Using Social Media Platforms And Marketing Analytics.
  • 3. Get To Work On Your Work Experience
  • 4. Develop a portfolio
  • 5. Market Yourself To Potential Clients
• What Are The Primary Responsibilities Of A Social Media Manager?
• How Does A Social Media Manager Measure The Success Of A Social Media Campaign?
• What Skills Are Essential For A Successful Social Media Manager?
• How Do Social Media Managers Handle Negative Comments Or Online Criticism?
• What Tools And Software Are Commonly Used By Social Media Managers To Schedule Posts And Analyze Performance?
• How Does A Social Media Manager Develop A Content Calendar?
• What Are The Key Differences In Managing Social Media For B2b Versus B2c Companies?

What Is Social Media Management?

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It involves several key tasks:

• Content Creation: Developing and curating engaging and relevant content that aligns with the brand’s voice and objectives.
• Scheduling and Posting: Planning and publishing posts at optimal times to maximize reach and engagement.
• Monitoring and Engagement: Keeping track of interactions, comments, and messages, and responding to them in a timely and appropriate manner.
• Analytics and Reporting: Analyzing the performance of social media posts and campaigns using various metrics (e.g., likes, shares, comments, click-through rates) to understand what works and what doesn’t.
• Strategy Development: Crafting a comprehensive social media strategy that supports the overall marketing and business goals.
• Community Management: Building and nurturing a community around the brand by interacting with followers and fostering positive relationships.
• Collaboration: Working with other departments, influencers, and partners to create cohesive and effective campaigns.
• Staying Updated: Keeping up with the latest social media trends, tools, and best practices to ensure the strategy remains effective and relevant.

What Are The Benefits Of Social Media?

Social media offers numerous benefits for individuals and businesses alike, including:

• Increased Brand Awareness: Social media platforms provide a space to reach a wide audience, helping to increase visibility and awareness of a brand.
• Customer Engagement: Businesses can engage directly with customers, fostering relationships, gathering feedback, and building community.
• Cost-Effective Marketing: Social media is often more affordable than traditional marketing methods, providing high ROI with targeted advertising options.
• Market Insights: Analyzing social media interactions and feedback can provide valuable insights into customer preferences, behaviors, and trends.
• Driving Traffic and Sales: Sharing content and promotions on social media can drive traffic to websites and increase sales through direct links to products and services.
• Competitive Advantage: Monitoring competitors’ social media activity can provide insights and help businesses stay ahead in their industry.
• Brand Loyalty and Trust: Regular, meaningful interaction with customers on social media can build loyalty and trust in a brand.
• Content Distribution: Social media platforms are ideal for distributing content, driving engagement, and reaching a broader audience.
• Networking and Partnerships: Social media facilitates networking opportunities with industry peers, influencers, and potential partners, enhancing collaboration and growth opportunities.

Becoming a Social Media Manager Step by step

1. Level Up Your Skills

Social media management demands a range of relevant industry skills, including project management, organizational abilities, strong communication and copywriting skills, adaptability, and the capacity to work both independently and as part of a team. Social media managers align their content strategies with organizational objectives. They create and review social media calendars, monitor the performance of past posts, develop engaging and competitive content, prepare reports, and collaborate with influencers.

2. Be Proficient In Using Social Media Platforms And Marketing Analytics.

Becoming a social media manager requires an understanding of the advantages and disadvantages of major channels such as Tiktok, Facebook, Instagram, LinkedIn, X Formally called Twitter, YouTube, and Pinterest. Get familiar with each platform’s tools for scheduling and publishing content, social analytics, and more.

3. Get To Work On Your Work Experience

One of the best ways to build your social media management skills is by applying them to real-world situations. I started as a teenager working with my father’s online marketing company at first learning how to record video content. How I would start over is creating content for myself on a topic that interests me and my future clients. To get more experience, you might decide to work for free while you’re still learning, or you might start charging clients as a freelancer. 

4.  Develop a portfolio

Example of a portfolio https://youtu.be/L2wG8rtnneI Whether you choose to work in-house or freelance, your portfolio is crucial for demonstrating your expertise as a social media manager. It should showcase your ability to think strategically about content planning, analyze key metrics, and use those insights to make informed decisions for future content. Creating a 1-page portfolio which has a briefly describes your experience. Provide an overview of your best content. Bring in analytics. Outline your strategic approach Add client testimonials. List your strengths and services.

5. Market Yourself To Potential Clients

When you feel ready to start working professionally as a social media manager, your ability to market yourself as a personal brand will help prospective employers and clients understand how you can market their products or services. Consider curating your portfolio to different jobs, making sure to showcase projects that align with the roles you’re applying for. 

What Skills Are Essential For A Successful Social Media Manager?

A successful social media manager needs a diverse set of skills to effectively manage social media platforms and execute successful campaigns. Here are the essential skills:

1. Communication Skills: Strong written and verbal communication skills are crucial for crafting compelling content and engaging with the audience.
2. Creativity: The ability to create innovative and engaging content that captures the audience’s attention and stands out in a crowded social media landscape.
3. Strategic Thinking: Developing and implementing effective social media strategies that align with business goals and adapt to changing trends.
4. Analytical Skills: Proficiency in using analytics tools to measure performance, interpret data, and make informed decisions based on insights.
5. Project Management: The ability to manage multiple campaigns, schedules, and tasks efficiently, ensuring that projects are completed on time and within budget.
6. Adaptability: Staying updated with the latest social media trends, platform updates, and best practices, and being flexible enough to pivot strategies as needed.
7. Customer Service: Providing prompt and professional responses to customer inquiries and feedback, enhancing the overall customer experience.
8. Technical Skills: Familiarity with social media management tools (e.g., Hootsuite, Buffer), analytics tools (e.g., Google Analytics, Facebook Insights), and basic graphic design software (e.g., Canva, Adobe Creative Suite).
9. Copywriting: Crafting clear, persuasive, and engaging content that resonates with the target audience and drives action.
10. Collaboration: Working effectively with other departments, such as marketing, PR, and customer service, as well as collaborating with influencers and partners.
11. Crisis Management: Handling negative feedback or social media crises professionally and efficiently to protect the brand’s reputation.
12.  Attention to Detail: Ensuring accuracy and consistency in all social media activities, from content creation to analytics reporting.
13.  Networking: Building relationships with industry peers, influencers, and the online community to expand the brand’s reach and credibility.
14. Time Management: Prioritizing tasks and managing time effectively to meet deadlines and maintain a consistent posting schedule.
15. Understanding of SEO: Knowledge of search engine optimization to enhance the visibility of social media content and drive traffic.

Content Creator Jobs

I have 15 years of experience starting back on Feb. 22, 2009.

Sub jobs:

• Content Editor
• Content Publisher
• Content Manager
• Social Media Manager

Content Editor

A Content Editor is a professional responsible for creating, managing, and improving written and multimedia content for various platforms, including websites, blogs, social media, marketing materials, and more. Their primary duties typically include:

1. Content Creation: Writing articles, blog posts, social media updates, and other types of content that align with the company’s voice and marketing goals.

2. Editing and Proofreading: Ensuring content is free of errors, consistent in style and tone, and adheres to brand guidelines.

3. Implementing best practices for search engine optimization (SEO) to improve the visibility and ranking of content on search engines.

4. Content Strategy: Developing and executing a content strategy that aligns with business goals and engages the target audience.

5. Collaboration: Working with writers, designers, marketers, and other stakeholders to produce high-quality content.

6. Content Management: Using content management systems (CMS) to publish and organize content on websites and other digital platforms.

Content Publisher

A Content Publisher is responsible for distributing and managing content across various platforms to reach the intended audience. Their key responsibilities typically include:

1. Publishing content on websites, blogs, social media, email newsletters, and other digital channels.

2. Content Management: Using content management systems (CMS) and other tools to organize, schedule, and maintain content libraries.

3. Quality Control: Ensuring all published content meets quality standards, is error-free, and aligns with brand guidelines.

4. Analyzing audience engagement metrics to optimize content distribution strategies and improve reach and effectiveness.

5. Coordination: Working closely with content creators, marketers, and designers to ensure content is timely, relevant, and effectively communicated.

6. Technical Skills: Handling technical aspects of content publishing, such as formatting, multimedia integration, and SEO implementation.

Content Manager

A Content Manager oversees the planning, creation, publication, and maintenance of content across various platforms. Their responsibilities are multifaceted and strategic, often involving coordination with different teams and stakeholders. Key duties include:

1. Content Strategy Development: Creating and implementing a comprehensive content strategy that aligns with business goals and target audience needs.

2. Content Planning: Developing editorial calendars, planning content campaigns, and ensuring a steady flow of relevant content.

3. Content Creation and Curation: Overseeing the production of content, including articles, videos, infographics, and social media posts, and curating content from other sources as needed.

4. Team Management: Leading and managing a team of writers, editors, designers, and other content creators, providing guidance and feedback.

5. SEO and Analytics: Ensuring content is optimized for search engines (SEO) and using analytics tools to track performance, measure success, and adjust strategies accordingly.

6. Quality Control: Maintaining high standards for content quality, consistency, and adherence to brand guidelines.

7. Content Management Systems: Utilizing and managing CMS tools to organize, publish, and update content efficiently.

8. Cross-Department Collaboration: Working with marketing, sales, product, and other departments to ensure content supports overall business objectives.

Social Media Manager

A Social Media Manager is responsible for developing and executing a company’s social media strategy to enhance its online presence and engage with its audience. Key responsibilities include:

1. Strategy Development: Creating and implementing social media strategies that align with the company’s goals and brand identity.

2. Content Creation: Producing and curating engaging content for various social media platforms, including text posts, images, videos, and stories.

3. Scheduling and Posting: Planning and scheduling posts using social media management tools to ensure consistent and timely content distribution.

4. Community Engagement: Interacting with followers, responding to comments and messages, and fostering a sense of community.

5. Analytics and Reporting: Monitoring and analyzing social media metrics to assess the effectiveness of strategies and campaigns, and adjusting tactics as needed.

6. Brand Monitoring: Keeping track of brand mentions and sentiment across social media, addressing issues, and managing the company’s online reputation.

7. Trend Analysis: Staying updated on social media trends, platform updates, and emerging technologies to keep the strategy current and effective.

8. Collaboration: Working with other departments, such as marketing, PR, and customer service, to ensure social media activities are integrated with overall business goals.

Social Media Managers play a crucial role in building and maintaining a brand’s online presence, driving engagement, and fostering customer loyalty through strategic use of social media platforms.

What is a content creator?

A Content Creator is a professional who produces engaging and relevant content for various digital platforms to attract and engage an audience. Their responsibilities typically include:

1. Content Production is creating a variety of content types, including blog posts, articles, videos, podcasts, social media posts, infographics, and more.

2. Conducting research to generate ideas, understand audience interests, and ensure content accuracy and relevance.

3. Storytelling is crafting compelling narratives and messages that resonate with the target audience and convey the intended message effectively.

4. Reviewing and refining content to ensure it is clear, error-free, and aligns with brand voice and standards.

5. Implementing SEO best practices to enhance content visibility and search engine ranking.

6. Working with other content creators, designers, marketers, and stakeholders to develop cohesive and impactful content.

7. Interacting with the audience through comments, messages, and feedback to build community and enhance engagement.

8. Staying updated with industry trends, platform updates, and new content creation tools to keep content fresh and relevant.

What is the difference between social media manager and content creator?

The roles of a Social Media Manager and a Content Creator differ significantly in their focus, skills, responsibilities, and interactions. Here’s a detailed comparison:

Social Media Manager

Role and Responsibilities:

• Strategy Development: Formulates the overall social media strategy to align with the company’s goals and brand identity.
• Content Scheduling and Posting: Plans and schedules posts across various platforms to optimize reach and engagement.
• Community Management: Engages with followers, responds to comments and messages, and fosters a positive online community.
• Analytics and Reporting: Tracks social media metrics, analyzes performance data, and adjusts strategies based on insights.
• Crisis Management: Handles negative feedback and social media crises to protect the brand’s reputation.
• Collaboration: Coordinates with other departments, such as marketing, PR, and customer service, to ensure a unified approach.

Content Creator

Role and Responsibilities:

• Content Creation: Produces engaging content for social media, including text, images, videos, infographics, and other multimedia formats.
• Creative Direction: Develops innovative ideas and themes for social media posts that align with the brand’s message and target audience.
• Technical Skills: Uses various tools and software for graphic design, video editing, photography, and writing to create high-quality content.
• Trends and Research: Keeps up with the latest social media trends, memes, and viral content to produce relevant and timely posts.
• Storytelling: Crafts compelling narratives and stories that captivate the audience and effectively convey the brand’s message.

Key Differences

Focus:

• Social Media Manager: Concentrates on strategy, planning, execution, and analytics.
• Content Creator: Focuses on the production of engaging and high-quality content.

Skills:

• Social Media Manager: Needs strong analytical, organizational, and communication skills, along with an understanding of social media algorithms and tools.
• Content Creator: Requires creativity, technical expertise in content production, and an eye for design and trends.

Responsibilities:

• Social Media Manager: Manages the overall presence and engagement on social media platforms.
• Content Creator: Develops the visual and textual elements that are shared on social media channels.

Interaction:

• Social Media Manager: Directly interacts with the audience and manages community relations.
• Content Creator: Primarily focuses on creating content with less direct audience interaction.

Collaboration

• Interdependency: Social Media Managers and Content Creators often work closely together. The manager provides guidelines, goals, and feedback, while the creator brings the vision to life through engaging content.
• Feedback Loop: Performance insights from the Social Media Manager inform the Content Creator about what content resonates well, guiding future content creation.

When I think about social media manager and content creator is a manager compare to the talent or business owner that keep the business going.